Unify performance
Paid, owned, and earned data are stitched into a consistent funnel and cohort view.
The problem
Tracking competitor moves, pricing changes and market signals requires hours of research that's already outdated by the time it's done.
Marketing teams optimise based on last month's performance. By the time reports are ready, the moment has passed.
Useful signals exist — in news, reviews, search trends and social data — but nobody has the bandwidth to synthesise them systematically.
Competitive insights sit in reports. Campaign teams cannot connect market signals to briefs, budgets or channel plans in time.
运作方式
Paid, owned, and earned data are stitched into a consistent funnel and cohort view.
The assistant highlights waste, audience overlap, and creative fatigue with next-test suggestions.
Exports land in your planning tools so media, brand, and growth are not re-keying numbers.
Attribution models and windows respect how your org already reports ROI.
包含内容
A governed layer across data, workflows, and handoffs—so teams ship safely and scale with metrics.
Tracks competitor positioning, messaging changes, product launches and pricing signals automatically.
Synthesises news, review platforms, search trends and social signals into actionable intelligence.
Real-time view of channel performance with AI-generated recommendations.
Identifies emerging demand signals before they appear in your own pipeline.
Weekly AI-generated summaries of relevant market developments, formatted for the right audience.
Pushes intelligence into your CRM, marketing automation and planning tools.
技术提供 Thinkia Synapse
成果
Results vary by market complexity, data source availability and existing marketing stack.
–70%
Reduction in hours spent on competitive and market monitoring
–50%
Faster response to market opportunities and competitive moves
Real-time
From monthly reporting to continuous performance tracking
合作方式
Week 1–2
Ads, web, CRM, and revenue signals are mapped to journeys with consent and attribution rules.
Week 3–5
Briefings, segments, and creative tests are packaged for marketing, sales, and leadership.
Week 6–9
One motion (e.g. ABM or lifecycle) runs on the new insight loop; ROI is compared to control.
Week 10+
More regions, products, and partners—same golden metrics and governance.
Stack complexity and cookie regimes change scope; we anchor on first-party data you control.
开始
We start with a focused session—no commitment—to map constraints and a sensible path.